The customer shopping experience has evolved in the past decade to suit consumer needs, comfort and to meet the requirements of globalization. With the expansion of retail giants such as Amazon, goods can be browsed, purchased and delivered to your doorstep with just a few clicks. Should the product be damaged or not up to your expectations, it can be sent back and refunded, free of charge. This has prompted almost all retailers, big or small, to provide content, goods and services online. Despite being in a completely different industry, the automotive market has not adapted as rapidly as its other retail counterparts, and throughout the globe you will find traditional dealerships, which still have the look and feel as the ones that existed over 30 years ago.